These eight points where posted on Dr. John Demartini's website. www.drdemartini.com
I find it interesting that most leaders don't know what to write as a mission statement for their Company. Even more complicated is when you have multiple owners or a diverse leadership team, that cannot choose a direction. And why should they? Everyone is unique, however, what is going to drive the company forward? What will be the future legacy of the company? Why are we bothering to create a business at all?
Take a moment to read John's 8-step thought process.
The mission statement needs to be refined and reviewed so everybody in the company is aligned to it. (Lisa: You need to be inspired by it, your staff needs to be moved by it, and called into action--that's a real increase in productivity if you can align their values with the Company's.)
- A mission statement is not meant to be an idealistic, intellectual statement designed to sound good in public. One of the most important things in building a business is a clear vision and certainty: the statement of purpose or mission of what you want to create. A mission statement is a statement from the core of the individual leader's heart on what they are inspired to do.
- A good mission statement essentially demands the soul and spirit of the leader. In order to be a good leader you must have vision, inspiration and purpose which leads to vitality, intensity and power. (Lisa: Case in point, what do you do when you have five leaders? You gather them in a room and get clear on who is going to lead the Company. Be bold, someone has to define what the main driving force is for the future.)
- The mission statement of a company is the inner most thoughts of the leader and it speaks to their core values. (Lisa: THIER Core Values ... so whatever is the deepest and the strongest emotion for their WHY, WHY they care, and WHAT are they here to fulfill.)
- The inspiration of the company is directly proportionate to how vivid the vision and the statement is of what you would like to do. (Lisa: Boring vision, boring profits, unless you have been lucky. or even worse boring culture.)
- A leader must be appreciative of the opportunity they have to share the product service or idea of the Company. (Lisa: Service is the key. If you don't have a deep burning need to serve vast amounts of people, and then save a portion of that, you will never achieve financial freedom.)
- A successful company is one where the following is reflected on the staff; gratitude, vision and enthusiasm. The staff must be grateful to be at work and plan for it every morning, there must be a vision they can articulate without outside help and they must be enthusiastic - this is seen in the vibe of the workplace. (Lisa: Happens in about 2% of the Company. Why is this?)
- Most people think terrestrially and look out celestially; like you have the world in your hands and imagine going from a greater sphere and look inwards. (Lisa: Hint, that's a vision/meditation you can do.)
- The masses of people wait to see things before they believe; the master believes things before they see it. (Lisa: The Master also has a clear vision, a strategy, and takes action day by day until the goal is acheived.)
You cannot coerce people into working - you have to inspire them to work. An inspiring mission statement assists employees to know what they are working towards and aids productivity.
I am passionate about my role currently as New Business Development for the manufacturer Herman Miller. I am so inspired by the company, by their commitment to be a Global Leader, and the education and research they invest in. They are changing lives all around the world and they keep refining and redefining who they are.